PURA / PURA E

SIMPLICITY AT ITS BEST

The all-new AVITA PURA / PURA E adopts a minimalistic designthat takes the clutters out of the equation.

ALL-NEW. ALL-IN-ONE.

The all-new AVITA PURA / PURA E cleverly packs powerful functionalities inside a clean and sleek body design that is like no others. Forget the clumsiness of conventional laptop computers and welcome to a world of new experience!

Pura laptop.
Pura gray laptop.

LIGHT AS A FEATHER

The 35.56 cm AVITA PURA / PURA E embraces a super slim outfit and weighs from a mere 1.21 kg / 1.34 kg, offering you unparalleledportability and ease of use.

ALWAYS AT YOUR SERVICE

No more agonising wait for the laptop to power up! The AVITA PURA / PURA E is the perfect example of modern computing and could turn on in as soon as 20 seconds, so you can hop on anytime to flex your creativity – in a lightning fast manner. Thanks to the extended battery life that lasts up to 10 hours*, the AVITA PURA / PURA E is the perfect companion to have your work and life seamlessly combined.

The AVITA PURA / PURA E is pre-installed with the Windows 10 Home / Windows 10 Home Edition operating system (in S mode), along with the 8th-generation Intel® Core™ i3-8145U or i5-8265U processor / AMD A6-9220e , up to 4GB / 8GB RAM DDR4, 128GB / 256GB / 512GB SSD hard disk and various ports to meet your everyday needs.

Woman and laptop.

EXEMPLARY EXPERIENCE

Every piece of detail on the AVITA PURA / PURA E has been carefully thought through to ensure the best possible experience for you. While the re-engineered keyboard could enhance your work efficiency, the non-slip cover effectively reduces the risks of falling orimpact to the device.

SIMPLY PERFECT

Pre-installed Windows 10 Home / Windows 10 (S Mode). Windows 10 in S mode is a version of Windows 10 that’s streamlined for the best performance, while providing a fast startup and long life battery. To increase security, it allows apps from the Microsoft Store, and requires Microsoft Edge for safe browsing. It’s available to switch from S mode to Windows 10 as your preference.

How to switch to Windows 10 Home Edition for free >

*Switch out of S mode is an one-way action. You will not be able to revert to the S mode.

SHOW YOUR COLOURS

The AVITA PURA / PURA E comes with a complimentary notebook 3-in-1 computer sleeve that can be used as a handy carrying case or a stylish carrying bag for your personal belongings. What’s more, the soft and slouchy premium sleeve sports a choiceof six colours, grey, green, orange, blue, black and purple, to suit your style.

*The 3-in-1 sleeve is only available during the promotional period and while stocks last.

  • Windows 10 Home in S mode works exclusively with apps from the Microsoft Store within Windows and accessories that are compatible with Windows 10 Home in S mode. A one-way switch out of S mode is available. Learn more at Windows.com/SmodeFAQ.
  • Centrino Logo, Core Inside, Intel, Intel Logo, Intel Core, Intel Inside, Intel Inside Logo, Intel Viiv, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, Viiv Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries.
  • Models or specifications may vary from country to country. Check with your local distributors or retailers for any updates on the current product.
  • Weights vary depending on configuration and manufacturing variability.
  • Colors of actual products may differ from product shots due to photography lighting or display setting of your viewing device.
  • We try our best to provide accurate and complete product information online yet we reserve the rights to keep, change or correct any information without further notice.
  • Windows is either registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.
  • *Under Test Conditions