The all-new AVITA PURA / PURA E adopts a minimalistic designthat takes the clutters out of the equation.


The all-new AVITA PURA / PURA E cleverly packs powerful functionalities inside a clean and sleek body design that is like no others. Forget the clumsiness of conventional laptop computers and welcome to a world of new experience!

Pura laptop.
Pura gray laptop.


The 35.56 cm AVITA PURA / PURA E embraces a super slim outfit and weighs from a mere 1.21 kg / 1.34 kg, offering you unparalleledportability and ease of use.


No more agonising wait for the laptop to power up! The AVITA PURA / PURA E is the perfect example of modern computing and could turn on in as soon as 20 seconds, so you can hop on anytime to flex your creativity – in a lightning fast manner. Thanks to the extended battery life that lasts up to 10 hours*, the AVITA PURA / PURA E is the perfect companion to have your work and life seamlessly combined.

The AVITA PURA / PURA E is pre-installed with the Windows 10 Home / Windows 10 Home Edition operating system (in S mode), along with the 8th-generation Intel® Core™ i3-8145U or i5-8265U processor / AMD A6-9220e , up to 4GB / 8GB RAM DDR4, 128GB / 256GB / 512GB SSD hard disk and various ports to meet your everyday needs.

Woman and laptop.


Every piece of detail on the AVITA PURA / PURA E has been carefully thought through to ensure the best possible experience for you. While the re-engineered keyboard could enhance your work efficiency, the non-slip cover effectively reduces the risks of falling orimpact to the device.


Pre-installed Windows 10 Home / Windows 10 (S Mode). Windows 10 in S mode is a version of Windows 10 that’s streamlined for the best performance, while providing a fast startup and long life battery. To increase security, it allows apps from the Microsoft Store, and requires Microsoft Edge for safe browsing. It’s available to switch from S mode to Windows 10 as your preference.

How to switch to Windows 10 Home Edition for free >

*Switch out of S mode is an one-way action. You will not be able to revert to the S mode.


The AVITA PURA / PURA E comes with a complimentary notebook 3-in-1 computer sleeve that can be used as a handy carrying case or a stylish carrying bag for your personal belongings. What’s more, the soft and slouchy premium sleeve sports a choiceof six colours, grey, green, orange, blue, black and purple, to suit your style.

*The 3-in-1 sleeve is only available during the promotional period and while stocks last.

  • Windows 10 Home in S mode works exclusively with apps from the Microsoft Store within Windows and accessories that are compatible with Windows 10 Home in S mode. A one-way switch out of S mode is available. Learn more at Windows.com/SmodeFAQ.
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  • Models or specifications may vary from country to country. Check with your local distributors or retailers for any updates on the current product.
  • Weights vary depending on configuration and manufacturing variability.
  • Colors of actual products may differ from product shots due to photography lighting or display setting of your viewing device.
  • We try our best to provide accurate and complete product information online yet we reserve the rights to keep, change or correct any information without further notice.
  • Windows is either registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.
  • *Under Test Conditions